Digital signage

Digital signage is a form of electronic display that is used to convey information or advertising messages. Digital signs such as LCD, LED, plasma displays can be found in government buildings, colleges, hospitals, department stores and corporate buildings. Digital signage is often used in foyers and reception areas to welcome visitors and provide up to date information. The advantages of digital signage over static signs are:

• content can be changed quickly and  easily,
• enables  the use of animation
• allows active  interaction with the audience

Digital signageis used for many different purposes. Some of the most common applications are:

• Public information – news, weather and location specific information, such as services and traveler information
• Internal information - corporate messages, health & safety, company news
• Advertising – delivering targeted messages to specific locations at specific times either related to the location the signage is in or just for general advertising
• Brand building –digital signage in shopping centers  increases brand awareness and creates brand identity
• Influencing customer behavior – directing customers to different areas in venues or  encouraging impulse purchases in retail outlets
• Enhancing customer experience – entertaining or informative displays will  reduce perceived waiting time in restaurant waiting areas, post office and bank queues, etc
• Enhancing the environment –interactive screens in visitor centers and museums offer entertainment and impart information

Superchrome will help you chose the best solution to suit your digital signage needs such as plasma screens and LCD screens in a wide range of sizes.
As well as assisting with the creation of your digital signage, we can help you install it.