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WHAT IS OUTDOOR SIGNAGE ?

Outdoor signage plays a very important part in a business and can often contribute to the success or the failure of a business. Signage helps direct customer flow around a shop or shopping centre. It also encourages impulse purchases and highlight particular promotion as a point of purchase display. They are also a very affordable way to advertise a brand, a product or a service at a trade exhibition or road show. Art and music venues are also big customers of outdoor signage for their stage backdrops and banners.

Outdoor signage is available as freestanding, illuminated to provide communication even during night time or supported by a structure, mounted to a display system. Any design can be turned into outdoor signage such as poster, banners, exhibition graphics, pop up displays, banner stands. Vinyl lettering is another option for window displays and graphics

Digital indoor signage printing uses a printing method that produces prints directly from a computer file rather than a slide or a photograph, without going through some intermediate medium such as a film negative, a colour proof or a plate. The benefits of digital printing include faster turnaround times, lowered production costs, and the ability to personalise documents. Digital indoor signage printing is frequently used for on-demand or short-run colour printing. The printed information is encoded in discrete, digital dots at various resolutions thus providing versatility and enabling scanning into storage and manipulation of data. In short, digital printing is very cost-effective on short print runs, has the advantage of low set up costs, no minimum volume run and can be done on many substrates.

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