A giclée print uses a printing method that produces prints directly from a computer file rather than a slide or a photograph, without going through some intermediate medium such as a film negative, a colour proof or a plate. The benefits of digital printing include faster turnaround times, lowered production costs, and the ability to personalise documents. A giclée print is frequently used for on-demand or short-run colour printing. The printed information is encoded in discrete, digital dots at various resolutions thus providing versatility and enabling scanning into storage and manipulation of data. In short, digital printing is very cost-effective on short print runs, has the advantage of low set up costs, no minimum volume run and can be done on many substrates.

Features of a Superchrome's digital photo printing:

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