Sale window graphics

One message, three levels

Treat the glass like a headline. The first thing seen should be the offer itself, such as a percentage or the word sale, in a size that reads from across the road. The second level is the timing or product range. Anything more belongs inside the shop. Red and yellow are familiar for a reason, but a strong contrast with your brand colours can work just as well. If your discount terms need small print, keep it legible and take advice on what your offer must say.

Repeat offers without repeat artwork

Retailers who run regular promotions can save effort by building a modular system. Keep a permanent word such as sale on one piece, then swap a smaller panel carrying the percentage or dates. Removable vinyl or static cling may suit this well, depending on the glass and how many times you want to reuse the pieces. Chains should standardise a few sizes if their windows allow, which makes it simpler to roll the same campaign out to every site.

Getting it on and off the glass

Sale window graphics are often fitted to the inside face of the glass, which protects them from weather and tampering, so the print has to be set up to read correctly through the pane. Say which side you are fitting to when you order. Removal matters too, especially in a rented unit, as adhesive left for months can be harder to clear. Your own team can apply smaller lettering with patience, while large window graphics are easier with two people and a squeegee.

Related topics

• Frosted window vinyl
• One-way vision film
• Retail store graphics