LONDON PRINT STUDIO · GRAPHICS THAT MAKE AN IMPRESSION
Superchrome
Superchrome print guide

Photo matt paper prints

Stand in the room where the print will hang and look at the windows. If light falls straight on that wall, matt paper is probably your answer.

Exhibition wall of mounted panels with text and pictures

A surface that stays out of the way.

Matt paper scatters light instead of mirroring it. You lose a little of the punch that a shiny sheet gives to blacks and saturated colour, and in exchange you can read the print from almost any angle. For a lot of real rooms, that is a very good trade.

Where matt beats the alternatives

Situations that favour matt
SituationWhy matt helps
Long passages of textNo bright patch sits across the words
Rooms with big windowsDaylight does not bounce into viewers' eyes
Strip lighting or spotlightsLamps do not appear as reflections
Maps, plans and diagramsFine lines stay legible from the side
Prints photographed at eventsFewer flash flares in the pictures
Soft, painterly or pastel imagesThe quiet surface suits the subject

Who tends to choose it

Museums, architects and anyone producing information panels often default to matt, because a reader should never have to shuffle sideways to dodge a reflection. Photographers pick it for soft landscapes and for black and white work with a gentle, printed feel.

Where it is the wrong choice

Dark, moody photographs can look a little flat on matt, because the deepest shadows do not reach the same depth as on a shinier sheet. If rich blacks are the point of the picture, compare it with photo gloss or the middle route of photo silk.

Treat the surface gently

The soft finish does not show fingerprints in the way gloss does, but it can polish or scuff if it is rubbed. Rolling prints tightly with their faces together or sliding one sheet over another can leave shiny marks that will not come out. Keep a sheet of clean paper between prints and lift them instead of dragging them.

On a busy wall, a laminate or seal will protect the surface. Tell us if you want to keep the matt look, as a glossy finish on top would defeat the object. If a brand colour has to be exact on this paper, read matching Pantone colours and test a small section first.

Prices by weight

Photo matt paper, price per print
Size135gsm190gsm
A2£11£17
A1£20£30
A0£30£40
30in x 20in£18£24
40in x 30in£26£38
60in x 40in£45£60

Guide prices from our price list. They exclude VAT and delivery and assume print-ready artwork.

From the Superchrome archive

Words and pictures on the wall.

Useful to know

Your questions.

Does matt paper need glass in a frame?

It does not have to have it, but glass protects the surface. Remember that ordinary glass adds its own reflections, which can undo the benefit of a matt print.

Can I write on a matt print?

Usually pencil or pen will mark it, which is useful for plans and working drawings, but ink can smudge or feather. Try a corner first.

Is matt paper good for posters with lots of black?

It will print well, but very large solid blacks can show handling marks more easily. A seal can help if the poster will get knocked.

Let’s make it happen

A big idea deserves
a brilliant print.

Tell us what you’re making. We’ll help you plan the print.

Discuss your project