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Signs & display graphics

Open day signage

Visitors on an open day know nothing about your site, and that is the whole point of it. Schools, colleges, universities and employers can use open day signage to make a first visit feel organised rather than confusing.

Signs & display graphics example from the Superchrome image archive

Ask a stranger to find the hall

Staff cannot see their own site the way visitors do. Before you order, ask someone unfamiliar with the buildings to arrive at the gate and find the main talk, the toilets and the café with no help. Every time they hesitate, you have found a sign position. Internal names such as Block C or the Annexe mean nothing to a parent, so use plain labels. Car parks and drop-off points usually need attention first, since a confused arrival sets the tone for the day.

Temporary, permanent or somewhere between

Not every sign needs to last for years, so match the material to the job.

  • Outdoor arrows on stakes or fences can be printed on correx, which is light and suits short outdoor use.
  • Indoors, foamex boards and posters work on walls and easels.
  • A foyer welcome might be a roller banner, ready for every event.

Keep arrows separate from room names, so the same kit can be rearranged when the route changes.

Stop your signs going out of date

Open days tend to come around several times a year, so drop the date from anything you would like to reuse. A simple arrow, subject name or department board can serve every intake, whereas a headline with a year becomes waste. Number your open day signage against a site plan and store it in a labelled box, which helps the next person who sets up. Make sure temporary signs do not block fire exits or routes, and ask your site manager to walk the route before visitors arrive.

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Useful to know

Your questions.

How many signs does an open day need?

It varies with the site. Walk the route from the gate and add a sign wherever a visitor has to make a decision. Smaller schools may need a handful, while large campuses may need a set for each building.

Can open day signs be reused at other events?

Yes, if the wording is general. Arrows, welcome boards and department names can serve parents' evenings and enrolment days too. Keep them clean and dry, and replace only the pieces that carry dated details.

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