Window graphics
Turn glass into a useful part of your brand.
Window graphics
Christmas shop displays
Retailers start thinking about Christmas early for a reason: design sign-off, fitting and deliveries all become harder to arrange as the season approaches. If you manage one store or a small chain, this page covers how to plan Christmas shop displays that work from the pavement.
Start with the January problem
The festive window has a short life, and its end date matters as much as its start. Decide now how the display will come down, because the sale often has to go up straight away. Removable window graphics are generally the answer for short campaigns, since they can be taken off without scraping, although the film and its time on the glass both make a difference. Keep trading messages such as gift ideas apart from the festive artwork, so you can swap one without losing the other.
Snowflakes, scenes and seeing through
Winter themes suit glass well because they can frame a display rather than hide it. Cut-out snowflakes, a frosted border or a printed scene along the lower third leave your products on show and keep daylight coming in. Full-coverage graphics make a stronger statement but block the view into the shop, which may not suit a small store. Check the window after dark too, because graphics behave differently with lights behind them.
Carrying the theme inside
A window brings people to the door, but the theme should follow them in. Consider floor graphics guiding shoppers to a gift table, hanging panels above seasonal stock, or wall graphics behind the tills. Check that any floor product suits your surface and foot traffic, and ask your landlord or centre manager about rules for your unit. Multi-site retailers planning Christmas shop displays should measure every window individually, as two branches in the same chain rarely share the same glass.
Related topics
Useful to know
Your questions.
Can Christmas window graphics be reused next year?
Some can, if the film is a reusable type such as static cling and is stored carefully on its backing. Standard adhesive vinyl is usually single use, so raise reuse before a material is chosen.
When should we order our festive displays?
As early as your plans allow, leaving room for design approval. Give us the date the display must be up and the number of stores, and we can talk through how much lead time the job needs.
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