3x4 pop-up stands
A 3x4 stands about 2.2m tall (7ft 3in) like a 3x3, but one more column takes it to roughly 3m across (9ft 10in), depending on the frame. That extra column has a side effect that catches out a lot of designers.
The join in the middle.
Count the panels. A frame four squares across usually carries four front panels, which means one join sits exactly in the centre of the display. That is the very spot where most people place a logo.
It is perfectly possible to run a logo across a join, but the eye goes straight there, and a slight shift between panels shows. Here are four ways of dealing with it.
| Layout | How it works | Suits |
|---|---|---|
| Off-centre hero | Logo and headline held within the two left panels, image to the right | Most brands |
| Pair of panels | Same logo on panels two and three, each centred | Stands seen from both sides |
| Four columns | One idea per panel, like four posters | Product ranges and services |
| Image first | Full-width image with no type at the centre | Strong photography |
Does it fit?
This is the first thing to check. A stand described as 3m wide often has slightly less than that between its walls, and a 3x4 frame can come close to or exceed it, especially with end panels fitted. A curved frame measures less across than along its curve, so it may slip in where a straight one will not, but it uses more depth. Get the exact frame dimensions from us, then compare them with the stand plan. Exhibitor manuals may also limit heights and fixing methods, so ask the organiser if in doubt.
When the extra width is worth it
- You have a 4m or larger stand and a 3x3 would leave bare wall on each side.
- Several people are presenting and need to stand in front without blocking everything.
- It doubles as a stage backdrop. In a conference room, a wider wall holds the frame for photographs when two or three speakers sit together.
- You need a screen in the middle. Some exhibitors stand a monitor in front. Keep in mind that it will hide what is behind, so design around it.
Compared with a 3x3
More width means more to lift. The case is heavier and the frame takes longer to spread out, so plan on two people. Graphics cost more as well, because there is more print, and a damaged panel can still be replaced singly as long as you keep the artwork safe. If your show diary includes small and large stands, a 3x3 may be the one that fits everywhere; our exhibition stand budgeting guide can help you think that through.
Ordering
3x4 stands come curved or straight, with magnetic panels and a wheeled case, and are quoted to order. Tell us your stand size, and we will fit your artwork to the panels. Our designers can also handle the layout from the start.
Wider walls of print.
Your questions.
Do the panels on a 3x4 line up exactly?
They are made to meet closely, but any panelled display has joins. A design that does not rely on a perfect match across them will always look better.
Can I start with a 3x3 and upgrade later?
The frames are different sizes, so a 3x3 graphic will not fit a 3x4. Keep your design files layered, so that the artwork can be extended if you upgrade.
Can a 3x4 be used as a stage backdrop?
Yes, it can work well. Check how much of the lower part the stage furniture hides, and ask the venue about access and any fire rules for materials.