LONDON PRINT STUDIO · GRAPHICS THAT MAKE AN IMPRESSION
Superchrome
Superchrome print guide

3M temporary floor graphics

The floor decides most of this job. A graphic that sits happily on sealed concrete may lift within hours on a dusty or textured surface.

Large floor graphic seen from above in a concourse

Start at ground level.

Temporary floor media combines a printed film, an adhesive meant to come away later and a protective surface. All three rely on the floor being clean and fairly smooth. Before you plan the design, go and look at the floor, and if you can, run a hand across it.

A rough guide to floor surfaces
FloorLikely resultWhat to do
Sealed concrete or smooth vinylGenerally a good baseClean it well and let it dry
Polished stone or ceramic tileOften workableGrout lines can show and may catch edges, so test
Varnished timberDepends on the finishTest removal somewhere hidden
Textured or anti-slip tilePoor adhesionAsk us about alternatives
CarpetUnlikely to suit this filmAsk us about a graphic designed for carpet
Outdoor pavingUnlikely to suit this filmTell us the surface and we will advise

Questions for the venue

Floor graphics sit underfoot, so they are a safety matter as well as a marketing one. Ask the venue or building manager what they require, including any slip resistance standard, and get their agreement in writing before you print. They will also know how the floor is cleaned. A scrubbing machine or a wet mop on a daily round can lift edges quickly.

Designing for feet

  • Think about the direction people will approach from, as that decides which way up the message reads.
  • Put the graphic where people already pause, such as at a queue, a lift or a doorway. A graphic in a fast-moving flow gets walked on and not read.
  • Keep shapes simple. Rounded corners are less likely to catch than sharp points.
  • Leave the busiest walking line clear of fine detail, since dirt gathers there first.

Taking it up

Plan the removal as well as the launch. Leaving a graphic down for longer than planned can make it harder to remove. Lift from a corner, slowly and at a low angle, and test the floor first if it is delicate. Our pages on floor graphics and floor vinyl laminates give the wider picture.

3M temporary floor graphics, price per print
SizePrice
A2£30
A1£40
A0£78
30in x 20in£35
40in x 30in£62
60in x 40in£120

Guide prices from our price list. They exclude VAT and delivery and assume print-ready artwork.

From the Superchrome archive

Graphics underfoot.

Useful to know

Your questions.

How long can a temporary floor graphic stay down?

It depends on the floor, footfall and cleaning. Tell us your dates and conditions, and treat it as a short-term graphic. Check it regularly while it is down.

Can several panels be joined to make one big graphic?

Yes, large designs are often built from panels. Each seam is a possible edge to lift, so plan joins away from the main walking line.

Can I fit a floor graphic myself?

Small pieces, often yes. Clean the floor thoroughly, keep it dry and work slowly from one edge. Fitting for larger jobs can be agreed in your quote.

Let’s make it happen

A big idea deserves
a brilliant print.

Tell us what you’re making. We’ll help you plan the print.

Discuss your project