LONDON PRINT STUDIO · GRAPHICS THAT MAKE AN IMPRESSION
Superchrome
Superchrome print guide

Roller banner or pop-up display

If you need to add a message to a room, buy a roller banner. If you need to build a backdrop that makes a whole space yours, buy a pop-up.

Free-standing printed panels in a bright glass-roofed exhibition hall

One message or a whole wall.

A roller banner is a tall strip of graphic that pulls up from a base. Ours run from 600mm to 1500mm wide and come with a carry bag. A pop-up display is a folding frame that opens to form a wall, dressed with magnetic graphic panels. Ours come in 3x3 and 3x4 sizes, curved or straight, with a wheeled case.

Both are portable, and both usually go up by hand without tools. What separates them is how much of the space they take over.

Side by side
Roller bannerPop-up display
Set-upOne person, in momentsTakes a little practice, easier with two
TransportOver the shoulder in a carry bagWheeled case, so think about the car boot
Visual effectA sign beside youA backdrop behind you
Floor spaceVery littleNeeds room to open out and stand behind
Changing the messageNew graphic, or a new bannerNew panels on the same frame
Best inFoyers, meetings, shopsExhibition stands, press calls, lobbies

Picture the space

A table at a careers fair. You have 2m of wall at most, and you came by train. One roller, perhaps two. A pop-up would swamp the table and you would be dragging a case across town.

A 3m x 2m shell scheme stand. A pop-up gives you a clean back wall and hides the panel joints. A 3x3 usually suits this better than a 3x4, but measure the stand first and allow for the frame's depth when curved. Add a roller to the side if you have a second message.

A reception area between events. A roller. It can be moved into a corner, or stored behind a door until it is next needed.

A company with a stand at six shows a year. A pop-up. It makes the same impression each time, and the panels can be replaced when the message changes.

Think about the next three uses

Most people buy for the event in front of them, then find the choice does not suit what follows. List your next few events. If they vary widely, several rollers are more flexible, as you can use one or four. If they are all stand-based, a pop-up will repay the extra effort.

Using both

The two work well together, and many stands use a pop-up as the back wall with a roller at the front edge to catch people walking down the aisle. Keep the artwork in the same family, but do not simply repeat it. The roller carries one short line, and the wall carries the brand and the image.

Asking for numbers

Costs depend on width, panel count and artwork, so send us your stand size or the width you have in mind. If you are torn, ask for both options, and we will quote them side by side. Our team can also design the graphics.

From the Superchrome archive

Exhibition stands and event walls.

Useful to know

Your questions.

How many roller banners equal one pop-up?

There is no exact match. Several rollers side by side leave gaps and do not form a continuous wall, so they will look different even if the width is similar.

Can I take a pop-up on the train?

It is possible, as the case has wheels, but it is bulky. Check the size against your journey before you commit.

Can I reuse the frame with new graphics?

Yes, both can be updated. Keep the frame details so that replacement graphics are made to the right size.

Let’s make it happen

A big idea deserves
a brilliant print.

Tell us what you’re making. We’ll help you plan the print.

Discuss your project