LONDON PRINT STUDIO · GRAPHICS THAT MAKE AN IMPRESSION
Superchrome
Superchrome print guide

Metallic silver and gold prints

A metallic print shifts as you walk past it, because the base under the ink reflects light. Silver keeps colours cooler, while gold warms everything it touches.

Retail interior with large printed graphics on curved walls and columns

Silver or gold: pick by the image.

Ink on a metallic finish seems lit from within. Light passes through the colour, hits the reflective layer and comes back out. Where ink is thin, the sheen shows. Where it is heavy, the sheen drops away. So your lightest areas will shine most, and your darkest will stay fairly quiet.

Choosing a base
Your imageSilverGold
Black and white photographyStrong choice, with a steely lookReads like an old warm-toned print
Cars, glass, water, night scenesStrong choiceUsually too warm
Sunsets, interiors, jewelleryWorksStrong choice
Blues and greensColours stay fairly trueTend to shift towards olive
Skin tonesCan look coldCan look yellow, so test first
Logos and bold typeGood for a modern feelGood for a classic or premium feel

Gold affects every colour on the sheet, because each one is seen against a warm base. That is the point of it, but it surprises people who expected a white area to stay white.

Lighting decides the effect

Under one directional source, such as a spotlight or a window to the side, the surface comes alive. Under flat, even ceiling light it looks calmer. If the print is going somewhere dim, you may see far less sheen than you hoped for, so think about the light before the frame.

Glazing needs thought too. Glass over a reflective print adds a second shine, so if you are planning to frame the piece, compare it with and without glass, or consider mounting it on board instead.

Adjusting your artwork

A file balanced for white paper may need work. Screens cannot preview this finish, so judge a sample by eye in the room's actual light. Our design team can adjust layouts, and our guide to metallic prints covers other reflective photo finishes.

Prices, and an odd detail worth knowing

Metallic (silver and gold), price per print
SizePrice
A2£35
30in x 20in£35
A1£45
40in x 30in£72
A0£92
60in x 40in£142

Guide prices from our price list. They exclude VAT and delivery and assume print-ready artwork.

A2 and 30in x 20in cost the same here, yet 30in x 20in (about 762mm x 508mm) is clearly the larger sheet. If your image suits a 3:2 shape, it is the better size to look at first.

From the Superchrome archive

Sheen, surface and scale.

Useful to know

Your questions.

Is the print made from real metal?

No. It is a coated print material with a silver or gold sheen, not a sheet of metal. If you want a rigid metal-based board, look at Dibond.

Will gold print look like gold leaf?

Not quite. It has a metallic glow but it is smoother and more even than leaf, which has its own texture and edges.

Can I see a sample first?

Ask us. Because the finish changes so much with light, seeing it in person or in your room is worth the extra step on a big piece.

Let’s make it happen

A big idea deserves
a brilliant print.

Tell us what you’re making. We’ll help you plan the print.

Discuss your project