LONDON PRINT STUDIO · GRAPHICS THAT MAKE AN IMPRESSION
Superchrome
Superchrome print guide

Vinyl or painted wall

For a plain colour, use paint. For photographs, detailed logos or a design that has to look identical in three branches, use printed vinyl.

Long printed wall graphic above seating at an event

Paint is for colour, vinyl is for images.

Most of the time the artwork makes this decision for you. A painter with a roller will cover a wall in one flat colour faster than any printer can, and at less cost. But nobody is rolling a photograph onto a wall. Once a design has fine detail, gradients or brand-exact logos, print has the advantage, and hand-painting becomes a specialist commission.

Where the choice gets harder

Comparing by what matters on the job
QuestionPrinted vinylPaint
Photographs and fine detailExcellentOnly by a skilled mural artist
Flat colour across a large wallPossible but unnecessaryThe natural choice
Rough brick or textured plasterPoor bond, texture showsCopes well
Same design in several locationsIdentical every timeVaries by hand
Disruption on sitePrepared off site, fitted quicklyCoats, drying time and smell
Changing it next yearPeel off, then repair if neededPaint over, usually simple
Rented premisesAsk the landlordAsk the landlord

Think about what happens at the end

Vinyl sounds like the easy thing to remove, and on a sound wall with the right film it often is. It is not automatic, though. Poor paint can come away with the adhesive, and a wall will then need making good. Paint never has that problem, although a dark colour can take a few coats to cover. For a short let or a pop-up, ask about removable wall vinyl, which is designed for the job.

Four wall checks before you order vinyl

  1. Age of the paint. New emulsion needs to cure before anything sticks to it. Ask your decorator how long to leave it.
  2. Type of paint. Silk and eggshell finishes are generally friendlier than very matt or wipe-resistant coatings, some of which resist adhesive. Test with an offcut.
  3. Damp. Vinyl traps moisture, so a damp wall will blister it. Treat the cause first.
  4. Texture. Run your palm over it. If you can feel the roughness, so can the vinyl.

Some numbers for a single panel

A full wall is priced from your measurements, but the list below gives a feel for the material.

Self-adhesive vinyl, price per print
SizePrice
A1£25
A0£35
40in x 30in£33
60in x 40in£48

Guide prices from our price list. They exclude VAT and delivery and assume print-ready artwork.

You can combine them

Some of the best interiors use both. Paint the wall in a colour taken from the artwork, then apply a vinyl graphic over part of it. You get a large effect from a smaller print, and the join between paint and graphic disappears. Our wall graphics page shows where that kind of thinking can take you. Fitting arrangements are agreed in your quote, and we would want to know about the wall surface first.

From the Superchrome archive

Walls that carry an image.

Useful to know

Your questions.

Is vinyl or paint more hard-wearing?

It depends on the location and the products. A good laminated vinyl wipes down well, and quality scrubbable paint does too. Repairs differ: paint can be touched in, but vinyl usually means a replacement section.

Can you print a colour to match my paint?

We can get close. Give us a sample or the paint reference, and expect a slight difference, as ink and paint behave differently under light.

Can vinyl go over a wall with old wallpaper?

It is not a good base. Wallpaper can lift with the adhesive or come away from the wall, so it is safer to strip and paint first.

Let’s make it happen

A big idea deserves
a brilliant print.

Tell us what you’re making. We’ll help you plan the print.

Discuss your project