Point of sale display boards
A board at the till does a different job from one at the end of an aisle. Each position has its own reader, its own distance and its own hazards.
Position first, board second.
| Position | Reader is doing | Size to try | Board to try | Mounting price |
|---|---|---|---|---|
| Counter or till | Queuing, about 1m away | A2 or smaller | 3mm Foamex with a strut | A2 £7 |
| Window ledge | Looking in from outside | A2 or A1 | 3mm Foamex | A1 £12 |
| Aisle end or table | Walking, scanning | A1 | 5mm Foamex | A1 £14 |
| Floor-standing by the door | Deciding whether to come in | A0 | 10mm Foamex | A0 £40 |
| Short promotion, a few days | Passing | A1 | Corex | A1 £10 |
Guide prices from our price list. They exclude VAT and delivery and assume print-ready artwork.
Those prices are for the board only, and the print is charged on top. For a fuller view of the materials, see printing on rigid board.
What retail does to a board
Shop floors are rough on display items. Customers lean on them, staff move them to mop, and boxes get stacked in front of them. Corners suffer most. Thin boards can bow under warm lighting or in a sunny window, while thicker Foamex stands up better but is more awkward to store when a promotion ends.
Laminate the ones that will be touched. The cost is small next to reprinting a set, and it means a wet cloth will not mark them.
Making it stand up
Boards on a counter need something behind them, and struts are the simple answer. They are available on request, and our page on struts for free-standing boards covers how they work. Anything tall and free-standing near a door will catch draughts, so test whether it stays put. Check that it does not narrow an aisle, block a fire exit or become a trip hazard. If in doubt, ask whoever is responsible for health and safety on site.
Write for the position
A till board can carry a sentence, because the reader has time to fill. A board at the door has about a second, so it needs a price or an offer and nothing else. If you display prices or offers, make sure that the terms are right and that your wording follows current trading standards guidance. Please check that yourself, as we cannot advise on it.
Thinking about the budget
- Print the fixed information on the board, and leave a space for a card or sticker that changes.
- Use one size across all your stores or sites, so that quantity discounts can apply.
- Keep the promotion's end date off the board if the offer might run on.
- Choose Foamex or Corex by how long the promotion runs, not by habit.
Print where people buy.
Your questions.
Can a counter board be printed on both sides?
Tell us what you have in mind. It is often useful in a window or on a table, and we will suggest the best way to make it.
Will Foamex stand up on its own?
Not without help. A strut or a base is usually needed, and tall boards need more support than short ones.
Can you make boards to a shape?
Ask us. Tell us the shape and the board, and supply a vector cutting line if you have one.