Pitch-side banners

Selling space starts with measuring the rail

Before offering space to sponsors, walk the ground with a tape. Note the length of each rail section, where gates and dugouts interrupt it, and which stretch faces the main stand or any camera. Those positions are worth more to a sponsor. A standard width across the ground makes it easier to sell slots and to swap a sponsor when a deal ends. If your league or ground committee has rules about branding or barrier use, check them before promising anything to a business.

What sponsors actually need from a banner

Spectators give each board a second or two of attention. A logo, one line and perhaps a web address is plenty, with strong contrast against the grass or stand behind it. Give every sponsor the same template so the row looks tidy, and ask for vector logos. Phone numbers are rarely read. If matches are filmed, check how the banner looks from the camera position, as the angle can shorten it. Our graphic design service may be useful if your club has no template.

Surviving a season outdoors

Wind is the main problem on an open ground. Tie off at every eyelet, and use mesh banners on long or exposed runs where solid material acts like a sail. PVC banners suit most rails, and correx boards can work at smaller grounds, though rigid boards need thought near the playing area. Avoid sharp tie ends or hard edges where players may slide, and check your governing body's guidance on pitch perimeters. Take pitch-side banners down in severe weather.

Related topics

• Railing banners
• PVC banner printing
• Blockout banners