Pavement sign graphics

Measure the insert, not the frame

Most A-boards take a panel that slots in behind a lip or a snap frame, so the visible image is smaller than the panel itself. Take the frame apart and measure the old insert if you have one, including its thickness, since a panel that is too thick will not slide in. Allow for the edge of the frame covering your artwork. Sizes are not as standard as they seem, so a board labelled A1 may differ by a few millimetres from another maker's.

Writing for people on foot

Someone walking past reads downward at an angle, and usually from one side, so a tall layout with lots of copy fails quickly. A good test is whether your message can be read in the time it takes to walk three steps. Try these ideas:

• Lead with one offer or reason to come in
• Put an arrow or the words "this way" if the door is hidden
• Use different content on each face for each direction of travel

Boards take a beating, so choose materials to suit

Your sign goes in and out every day, gets rained on and may get knocked by buggies. Foamex is light and easy to change, but it can dent and scratch. Aluminium panels resist knocks and last longer, at a higher cost, while correx suits short promotions. Check too whether your council or landlord allows signs on the pavement, because rules vary, and leave enough clear room for wheelchair users and people with visual impairments.

Related topics

• Directional event signs