LONDON PRINT STUDIO · GRAPHICS THAT MAKE AN IMPRESSION
Superchrome
Vehicle graphics & wraps

Fleet graphics

Branding one van is a design job, while branding 30 is a logistics job. Fleet graphics are for operations, facilities and marketing managers who need every vehicle to look like it belongs to the same company, across different models and over several years.

Vehicle graphics & wraps example from the Superchrome image archive

Build a design system, not a single layout

Fleets rarely stay uniform. You may run small vans, long-wheelbase vans, cars and the odd pickup, plus replacements that arrive next year. Rather than drawing each one separately, agree on rules: logo position relative to the rear wheel, a fixed colour band height, a minimum size for phone numbers. Each new vehicle then follows the rules instead of restarting the design. Our graphic design support can help you get a master layout in place if you do not have one.

Colour drift is the quiet enemy

Your first batch and a top-up order two years later can look different if nothing is recorded. Film, inks and paint all vary. Reduce the risk by agreeing on a colour reference, keeping a signed-off sample, and logging materials and file versions for each batch. Vehicle paint colour matters as well, because a printed white on a silver van is not the same as a white van with no print. Our print management page explains how repeat work can be coordinated.

Scheduling around working vehicles

A van off the road is a van not earning, so plan a rollout carefully:

  • List every vehicle by registration, model and depot
  • Decide which go first, and how many can be released at once
  • Wash vehicles and fix bodywork before fitting
  • Note lease end dates, as removal may be a return condition

Ask us how fitting could be organised for your vehicles and locations. Any regulated markings, such as chevrons or operator details, should be checked against the rules for your sector.

Related topics

Useful to know

Your questions.

Can fleet graphics be rolled out in stages?

Yes, and most fleets do it that way so that vehicles stay in service. Staged work is where records matter, so agree on a master design and colour reference before the first batch begins.

Should we keep spare graphics for damaged vehicles?

Spare sets can be useful for common vehicle types, though film has a shelf life and designs change. Many operators prefer to keep print-ready files and reorder panels for repairs. We can talk through what suits your fleet.

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