Double-sided roller banners

Where the second side pays off

Before ordering, stand in the spot and watch how people move. If the banner will sit against a wall or at the back of a stand, the second face is wasted and a single roller banner makes more sense. The double version comes into its own in the middle of a foyer, at the end of an aisle, beside an entrance or at a junction of two routes. It can also replace two single stands where floor space is tight.

Same message twice, or two different jobs?

There is no rule that the faces must match. Repeating the artwork is simple and gives you consistent branding from both directions. Using two designs lets one side greet visitors while the other directs them, such as a welcome on the way in and a thank you or web address on the way out. If you go with different designs, supply two clearly named files and say which is which, as the two sides are printed and loaded separately.

Practical differences from a single stand

Because each graphic has its own spring mechanism, the base is heavier and bulkier, so check it suits the way you travel. Other points to keep in mind:

• Some of the artwork disappears into the base, so keep text above the bottom edge
• Back-to-back graphics need an opaque material if light might show through
• Each face can be replaced on its own, depending on the stand

Compare other formats on our banner stands page if weight is a concern.

Related topics

• University open day displays