LONDON PRINT STUDIO · GRAPHICS THAT MAKE AN IMPRESSION
Superchrome
Fabric banners

Eco-textile printing

Eco-textile printing covers fabric graphics chosen to reduce environmental impact, usually in place of PVC banners. It is for brands, event teams and designers who need a printed display and want to think carefully about what happens to it afterwards.

Fabric banners example from the Superchrome image archive

"Eco" is a claim, so test it

There is no single meaning of eco when it comes to textile print. A fabric might be PVC free, contain recycled polyester, or be recyclable in theory, and those are very different things. Ask for the supplier's documentation on the specific material and ask what any percentage refers to. If you plan to promote your display as sustainable, check the guidance on green claims first, as vague wording can be misleading. Ask us what is available for your job, and we'll tell you what we can and cannot say about it.

The greenest graphic may be the one you reuse

Material choice is only part of the picture. A fabric skin in a tension frame can be swapped while the frame stays, which avoids throwing away hardware for each event. Designing without dates or venue names lets one print serve several outings. Fabric also folds to a smaller size than rigid boards, which can cut transport bulk, although creases need planning for. Look at fabric banners and modular displays if you run repeat events.

Planning for the day it comes down

Before printing, decide where the textile will go after use. Recycling depends on the fibre, the coatings, and whether a local service accepts it, so a recyclable label does not ensure that outcome. Sewn-in hems, silicone edges and eyelets can complicate things further. Some organisations reuse old banners as bags or workshop materials. Venues may also ask for a fire rating, and this applies to eco fabrics too, so check their requirement and get any certificate that is needed for the specific material.

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Useful to know

Your questions.

Does eco-textile printing look different from standard fabric print?

It can, slightly. Fabric weave, base colour and coating all affect colour and sharpness, so a recycled fabric may not match another exactly. If brand colour matters, ask about seeing a sample first.

Can I describe my banner as sustainable?

Be careful with that word. Claims should be accurate and specific, such as stating what the material contains. Check current guidance on environmental claims and keep the supplier's evidence to hand.

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Fabric banners example from the Superchrome image archive

Fabric banners

Create a softer finish for your display with printed fabric graphics.

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