Roller banner design: what actually works
Superchrome ·
A roller banner is tall, narrow and usually seen in passing. Designs that work on a flyer often fail on one, because there is too much to read and the important part sits in the wrong place.
Put the message at eye level
The top third of the banner is what people see first, particularly in a busy room. Put your logo and main message there. Anything near the floor is easily hidden by people, furniture or a table.
Allow for the base
The bottom of the graphic is held inside the cassette, so part of the artwork disappears when the banner is set up. Check the allowance for your stand and keep that zone free of anything important. Continue the background into it rather than leaving it blank.
Use fewer words
- One headline that makes sense from a few metres away.
- Three short points at most.
- One clear next step, such as a web address.
Think about what surrounds it
If several banners will stand side by side, plan them as a set so that colours and logo positions line up. If you will use one at many events, avoid dates or offers that will go out of date.
See our roller banners page, or browse banner stands for other formats.