Floor graphics: what to check before you print
Superchrome ·
Floor graphics catch people's attention where they are not expecting it. They can guide visitors around a venue, mark out queues or promote a product at the point of sale. Unlike a wall graphic, though, they have to cope with being walked on.
Start with the surface
Smooth, sealed floors such as vinyl or polished concrete are generally the easiest. Carpet, rough concrete and outdoor paving need different materials, and some surfaces may not suit a standard adhesive vinyl at all. Tell us what the floor is, and send a photo if you can.
Slip resistance
A printed floor graphic usually needs a suitable protective laminate to help with grip and wear. If it is for a public space, ask about the anti-slip rating of the finished product, and check what your venue requires.
How long does it need to last?
A graphic for a weekend event and one for a busy retail store have very different requirements. Footfall, cleaning methods and wheeled traffic such as trolleys all shorten its life.
Design tips
- Use strong shapes and large text that reads while walking.
- Think about which direction people approach from.
- Avoid edges in places where they will be scuffed.
See floor graphics for more, and ask us about removal if the graphic is temporary.