Exhibition graphics: a planning checklist
Superchrome ·
Stand graphics tend to go wrong for ordinary reasons: a measurement taken from the wrong drawing, or a rule in the exhibitor manual that nobody read. A little planning avoids most of it.
Read the exhibitor manual
- Exact stand dimensions and height limits.
- Fire performance requirements for materials.
- Rules on fixings to shell scheme walls.
- Build and breakdown times, and delivery arrangements.
Measure the real panel sizes
A stand described as three metres wide does not necessarily have three metres of visible panel. Shell scheme frames take up space, so ask for visible panel sizes rather than overall stand sizes.
Design for the aisle
Visitors walk past quickly. Put your name and what you do high enough to be seen over other people, and save the detail for lower panels and conversations. Anything below waist height is easily blocked by furniture.
Decide if it needs to be reused
If you exhibit regularly, a modular or portable system may suit you better than a one-off build. Keep dates and event names on separate panels so the main graphics can be used again.
See exhibition displays, modular displays and exhibition accessories, and tell us your show date as early as you can.